Teambridge - Tom Abrams Design

Work / Teambridge

Teambridge is a workforce management platform tool geared towards non-desk workers and remote teams. It combines flexibility and automation to enable users to adopt a modular approach to building workflows and efficiencies tailored to their business. We partnered with the founders, ex-Uber engineers, to create a brand identity that appealed to both the end user as well as to decision-makers looking to streamline the management of their employees.

The brand identity is sophisticated, modern, and distinctive in the crowded tech space. We utilized a high-contrast palette with bright accent colors to be used throughout the brand in graphics, illustrations, and abstract symbols. We developed a branded canvas or "grid" pattern that suggests modularity and abstractly represents the backend of the platform as a sandbox for constructing automation and connections. It provides an additional layer of visual interest and depth to the brand in connection to the key concepts.

Weaving together the core messaging and identity elements, the result is a polished and expressive B2B tech brand that elicits confidence in the product through minimalism and interconnected visual and verbal communication.

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