Tom Abrams Design
Tom Abrams Design
Tom Abrams Design

Work / Butcher Bird Studios

An alluring brand strategy and identity for an LA-based production studio that specializes in unconventional storytelling with bleeding-edge technology.

Role: Creative Director, Brand Designer

Agency: FlowState Branding

Tom Abrams Design

Butcher Bird Studios is a branded content studio that harnesses cutting-edge technologies to craft captivating content for renowned brands like Netflix, Amazon, Twitch, and more. With a focus on innovation and creativity, Butcher Bird has set themselves apart in the industry, continuously pushing boundaries to engage audiences in unprecedented ways. While ideally, Butcher Bird’s work could speak for itself, their brand didn’t represent the personality of the studio or clearly position them as creative partners for their clients. We collaborated with Butcher Bird to uncover a truly unique brand identity that is equal parts professional and kooky, creative, and occasionally spooky.

“It was clear from the beginning that the team really listened to us, and on the creative front, it felt like they truly pushed the boundaries of what our brand could be.”

 

– Creative Producer, Butcher Bird Studios

Tom Abrams Design
Tom Abrams Design

Butcher Birds, AKA Shrikes, are adorable little birds that spear their prey on spikes and thorns. Inspired by the malicious surprise of these creatures, we sought to playfully surface its distinction in the identity.

A focal point and contextual anchor for the identity is the logo. We created a memorably off-beat, versatile, and emotive bird that works equally well as part of the full logo mark and as a stand-alone branded element. We paired the crafty creature with a dramatic, oversized wordmark that provides a strong and grounding balance to the whimsical mark and the face of the brand.

Tom Abrams Design
Tom Abrams Design
Tom Abrams Design
Tom Abrams Design

Bird in hand, we established a custom black-and-white palette to allow Butcher Bird’s ever-growing library of branded work to take center stage. Bold and high-impact secondary colors add distinction and versatility to the brand - amplifying the playfulness without undercutting the professionalism of the work.

The brand voice accentuates the visual identity with a mischievous, mysterious, and witty tone that keeps the audience engaged and entertained as they interact with the brand across all touch points.

Tom Abrams Design
Tom Abrams Design

“The look and feel of the company finally represents the high-quality people and work we have at Butcher Bird Studios!”

– Creative Producer, Butcher Bird Studios

 

On the website, high-quality video content, pulled directly from the studio’s portfolio, played a pivotal role in telling the story of Butcher Bird’s innovative work and technical prowess. Case studies highlight the studio’s signature collision of storytelling and tech to create engaging and memorable experiences for audiences, while a new expression of what makes the Butcher Bird team tick personalizes the studio and positions the brand as a true partner to their clients instead of simply a skilled vendor.

Tom Abrams Design
Tom Abrams Design
Tom Abrams Design

Engaging, surprising, wacky, and wonderful – Butcher Bird’s brand identity portrays the vibe of their studio, the creativity of their team, and the quality of their visually stunning and technologically staggering projects. Since launch, they’ve received glowing feedback from new clients and partners. Beyond the initial splash of their rebrand and new website, the brand is now set up to scale and grow, taking on even more ambitious work for their clients while continuing to explore their own original IP with a truly unique new home online.

“In short: you and your team f***ing rocked!!! What a beautiful journey together to bring something truly wonderful to life.”

– Partner & Director, Butcher Bird Studios

Tom Abrams Design