Secret Stache is a white-label website development agency that provides highly collaborative and comprehensive development services. Though well-established with a solid client base, Secret Stache wanted to take their presence in the industry to the next level to attract new, long-term partnerships with creative agencies. They came to us in need of a full rebrand and a custom website that would showcase their capabilities while aiming to impress their target audience: highly creative design agencies.

Secret Stache has to stand out amongst a wide variety of development solutions – everything from low-bidding freelancers (who often lack the resources to get the job done) to inflexible and templated WordPress chopshops to overextended in-house developers.

To make Secret Stache truly stand out we pursued a strategy that would develop a progressive and authentic identity, avoiding current trends, recent fads, or anything else that couldn’t grow and scale with the business.

As a company, Secret Stache was not afraid to showcase some big personality – that alone would help them stand out amongst their direct and indirect competitors. The identity represents a combination of boldness and irreverence with a relationship-focused mentality. A punchy, funny voice is balanced and softened slightly by focusing on Secret Stache’s dedication to building partnerships with their long-term clients.

For the logo, Secret Stache wasn’t tied to keeping a mustache or a mustachioed face as a part of the logo, but through exploration, we found it vital to maintain the connection to the name. And so, we explored ALL the mustaches in pursuit of a timeless shape and an additional layer of distinction - a mystical encasement.

Our goal was to build a website that was full of surprises, creating an engaging experience that encouraged visitors to explore. Powered by a strategically simplified yet informative user experience, we infused Secret Stache’s fun personality and punchy new brand identity into our design and copy - delivering a branded balance between education and entertainment. Using the unexpected, strange, and mystical components of the brand, we leveraged every opportunity we could find to animate, hide an easter egg, or add an interactive element.

Due to the flood of new business, Secret Stache had to pause their marketing efforts six months after the launch of the new brand. The highest compliment of our work. They have received direct praise from design agencies for their demonstration and appreciation of creativity as a development firm and it's helped them connect with and build new relationships with partners.

Secret Stache has always been a standout development agency based on the quality of their work, but with their distinctive, memorable, and eye-catching new brand they can stand out to a whole new set of clients and continue to grow in an ever-changing industry